China Telecom Market
🇨🇳 China is a Fast Grower market in Eastern Asia with 3 operators and 1.3 billion mobile connections.
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China’s fixed-line market is in decline due to voice mobile substitution although the two main fixed-line operators of China Telecom and China Unicom have aggressively deployed and marketed fibre broadband to increase the value of maintaining a fixed-line.
China’s telecommunications development has generally been driven by investments from government-allied entities. However, the Chinese government has chosen a minimal intervention approach in broadband development.
Although some government funding is spent on universal service, a major strategy of the Chinese government has been to create a competitive market structure by restructuring the telecommunications sector.
China possesses the largest broadband subscriber base in the world, with the majority of users accessing the Internet through mobile devices. Broadband makes up the majority of fixed Internet connections given dial-up comprises less than 2% of total fixed Internet connections.
The government’s Broadband China Plan aims to provide nationwide broadband access with speeds of at least 50 Mbps in urban areas and 12 Mbps in rural areas by 2020. Fibre-to-the-home (FTTH) coverage is close to 90% in cities in most provinces. Moderate fixed broadband growth is predicted over the next five years to 2022. Fibre broadband adoption will continue to dominate the market.
China’s online audience is growing wealthier due to ongoing urbanisation. As a consequence China’s online audience is increasingly willing to spend online, a trend encouraged by the government as it seeks to balance the economy away from an overreliance on building infrastructure and exporting goods towards domestic consumption.
Although China boasts the largest mobile market in the world, there is still much room for growth given the relatively recent focus on large scale LTE investment. All three mobile network operators are focused on deploying LTE networks and monetizing such investments by enticing end users to upgrade to higher ARPU LTE products such as mobile broadband.
Mobile broadband has seen very strong growth in China over the past five years. Slower growth is predicted for the next five years to 2022 in a fast maturing market. China has emerged as one of the most aggressive countries promoting 5G. The major Chinese internet companies will lead the way in introducing advanced consumer services based on 4K and 8K videos, as well as augmented and virtual reality technologies, on the new 5G networks.
- Fixed line penetration has dropped significantly over the past five years.
- China’s government strengthens IOT policies to boost economic growth.
- China’s government further opens the telecom market to private companies.
- China possesses the world’s largest M2M market.
- Broadband has become the key revenue generator for China’s three telcos.
- Fibre has overtaken DSL to become the key fixed broadband technology platform.
- Mobile is the most popular Internet access method in China.
- Increasing focus on mobile apps by China’s digital media giants.
- China has emerged as one of the most aggressive countries promoting 5G.