As TikTok faces US scrutiny, U.S. spending on Chinese apps rose 65%
In the third quarter of 2019, apps developed by Chinese firms or by companies with large Chinese investors, accounted for around $745 million in users spending in the U.S.
Chinese apps are red hot in the U.S. according to CNBC. Last quarter, which includes the three months from July through September, apps developed by a Chinese company or those with large investments from the country accounted for $745 million in revenue.
The data, sourced by Sensor Tower, reveals that spending on such apps rose 65% year-over-year. Americans spent $3.43 billion on the top 100 apps by revenue in the Apple App Store and Google Play Store during the quarter and Chinese apps made up 22% of that figure. Of the top 100 apps, 25 were from China. That was up from last year’s third quarter when 21 of the top 100 apps by revenue were Chinese. Of those 25 apps, most were games with PUBG Mobile at the top of list.
Despite the U.S.-China trade war and the placement of Huawei on the Commerce Department’s Entity List (which bans it from the U.S. supply chain), Chinese-based apps are doing well in the U.S. But some of that could be due to the fact that most Americans are unaware that some of the apps they enjoy using were developed in China. The CEO of industry consultant Kantan Game, Serkan Toto, says “I think most U.S. users have no clue that these games are made or owned by Chinese companies. I think the average user in the U.S. doesn’t care about that.”
Earlier this year, telecommunications equipment maker Huawei was put on a U.S. blacklist which restricts the Chinese company’s access to U.S. technology. Washington holds the view that Huawei presents a national security risk because its networking gear could be used by Beijing for espionage. Huawei denies those allegations.
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