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Apple reaches over 900 million paid subscriptions in 2022

Since the beginning of the third quarter, more than 900 million users have subscribed to Apple platforms, an increase from 816 million. Apple’s total number of subscriptions is increasing quickly. The population was 816 million in July, and since then it has grown by around 90 million. apple supscriptions

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Apple CFO Luca Maestri said that Apple’s services continue to grow, with services setting a September quarter revenue record, up 5%. This was attributed to strong customer satisfaction and loyalty. Apple announced its third-quarter earnings and it earned $90.15 billion. Services revenue missed analysts’ expectations, but it was still $19.18 billion in revenue.

 

Apple in 2022 apple supscriptions

This year, more people than ever visited the App Store to discover and download the world’s most creative and cutting-edge apps and games in a safe and trusted environment. Powering a robust global economy, the App Store connects developers of all sizes, from emerging solo creators to large international teams, with more than 650 million visitors across 175 regions each week. Developers selling digital goods and services on the App Store have earned more than $320 billion since the platform’s 2008 launch, marking another year of record earnings. And this considerable number represents just a fraction of the overall commerce the app ecosystem facilitates. Throughout the year, new apps and games delivered fresh ways to connect. Innovative social app BeReal, which garnered global popularity for deepening authentic connections among family and friends, burst onto the scene, while Apex Legends brought its fast-paced hit battle royale game to iPhone, and Dot’s Home, which spotlights systemic injustices through thoughtful interaction, used the power of code to impact culture — earning their developers 2022 App Store Awards. Reflecting how apps have provided users ongoing services for everything from productivity to entertainment to social connection and beyond, subscriptions on the App Store drive a significant portion of more than 900 million paid subscriptions across Apple services. Charts of the year’s most downloaded apps and games are available on the App Store.

Apple Arcade continues to be a standout game subscription service featuring award-winning and highly rated titles, from new releases to beloved favorites from the App Store. Subscribers have unlimited access to an evolving collection of over 200 games, with fun new content added weekly. The service also offers unique benefits players love — including no ads or in-app purchases — and support for Apple’s high privacy standards. In 2022, the Apple Arcade catalog expanded with more than 50 exciting new titles, including Warped Kart Racers, Jetpack Joyride 2, Gibbon: Beyond the Trees, Wylde Flowers, and Cooking Mama: Cuisine! The service also released over 300 updates and expansions for many existing hits, including Sneaky Sasquatch, The Oregon Trail, Mini Motorways, LEGO Brawls, and Angry Birds Reloaded.


2022 was a big year for Apple Music, which now features over 100 million songs, representing nearly the entire history of recorded music. That’s 100,000 times “1,000 songs in your pocket.” And with Spatial Audio, Apple Music set a new quality bar for music streaming, giving fans a deeper and more immersive experience than ever before. Since launch, the number of monthly Spatial Audio listeners has more than tripled, with more than 80 percent of worldwide subscribers enjoying the experience, while monthly plays in Spatial Audio have grown by over 1,000 percent. Additionally, this year Apple Music partnered with Mercedes-Benz to bring Spatial Audio to drivers worldwide for the first time. Apple Music Live gives fans access to exclusive live performances by some of the biggest global stars in music, including Harry Styles, Lil Durk, Mary J. Blige, Billie Eilish, Luke Combs, Wizkid, and Alicia Keys. Following each broadcast, listeners can enjoy each show anytime on demand in immersive Spatial Audio. And just last month, Apple introduced Apple Music Sing, giving subscribers the ability to sing along to their favorite songs. With adjustable vocals and Apple Music’s unparalleled real-time lyrics experience, users can easily perform duets, sing backup, or take the lead using an ever-expanding catalog of the world’s most singable songs.

 

2022 was also a milestone year for Shazam, marking the service’s 20th anniversary with 70 billion all-time Shazams. Last year, Shazam launched 17 new national charts and 58 new city charts, expanding coverage of the world’s most discovered music to more parts of the world, as users discovered over 40 million different songs and more than 1 million artists received their very first Shazam. Last year, the songs on Shazam’s Global Top 200 were more diverse than ever before, illustrating that a new generation of fans increasingly connected with older songs, with “Running Up That Hill” by Kate Bush (1985) being the oldest song to reach No. 1. Shazam also introduced a suite of new features, including a brand-new library sync using iCloud, enhanced Siri integration, and the ability to find concert details, making it easy for users to explore upcoming live shows while increasing exposure for artists. Last week, Shazam released its 2023 Predictions, a 50-song playlist featuring artists who are poised to have a breakthrough year. Shazam’s predictions have uncovered talent from every corner of the globe earlier than any other service, with artists like Ayra Starr, who was one of Shazam’s five featured predictions in 2022, making Shazam’s Global Top 10 last fall. All the most important Apple news  you can get here. apple supscriptions

Throughout 2022, Apple TV+ premiered some of the most celebrated series of the year, including The AfterpartyBad SistersBlack BirdEcho 3For All MankindLootThe Last Days of Ptolemy GreyPachinkoSlow HorsesTrying, and the 14-time Emmy Award-nominated Severance. Global phenomenon Ted Lasso continued its streak as the most Emmy Award-winning comedy for the second year in a row, with its second season landing the award for Outstanding Comedy Series, while Pachinko and Severance landed prestigious AFI Program of the Year honors.

Apple TV+ made history as the first streaming service honored with the Academy Award for Best Picture with CODA, and debuted broadly acclaimed films including Cha Cha Real SmoothLuckSelena Gomez: My Mind & Me, and Spirited, which has become the biggest film ever on the service. CausewayEmancipation, and Sidney were recognized with African-American Film Critics Association honors, and the acclaimed documentary Louis Armstrong’s Black & Blues landed the IDA Documentary Award for Best Music Documentary.

This year, Apple TV+ is set to premiere highly anticipated original series and films from the world’s biggest storytellers, including new Apple Originals Dear EdwardHello Tomorrow!The Reluctant Traveler, and Shrinking; new seasons of award-winning and widely celebrated series such as The AfterpartySchmigadoon!ServantSwagger, and Truth Be Told; and new films ArgylleKillers of the Flower MoonSharper, and more.

In 2022, Apple made significant moves into live sports, first with the debut of “Friday Night Baseball” on Apple TV+, which exclusively showed two marquee Major League Baseball games every Friday night during the regular season. Apple also announced an unprecedented 10-year partnership with Major League Soccer. In a historic first for sports, fans around the world can stream every single MLS match through the MLS Season Pass service on the Apple TV app, without any local blackouts, starting February 1, 2023. MLS Season Pass will bring MLS to its biggest worldwide audience ever, as all matches will be available on billions of devices through the Apple TV app and on the web. apple supscriptions

In 2022, Apple Fitness+ became available to iPhone users to subscribe to and enjoy in 21 countries, even if they don’t have an Apple Watch and grew the library to 3,500 workouts and meditations. Fitness+ also introduced Time to Run; Collections; an Artist Spotlight series with workouts featuring music by Taylor Swift; the workout program Yoga for Every Runner, featuring and designed with ultramarathoner Scott Jurek; and much more. To kick off 2023, Fitness+ announced new ways for users to improve their fitness and overall well-being, including Kickboxing, a new total-body cardio workout type; a new Artist Spotlight series with workouts featuring music by Beyoncé; a brand-new meditation theme, Sleep, along with a new program to help users get started, Introduction to Meditations for Sleep; the fifth season of Time to Walk, beginning with Jamie Lee Curtis; two new Collections; and three new Fitness+ trainers.

Apple News+ subscribers continued to enjoy full access to journalism from hundreds of the world’s top outlets, including The Atlantic, National Geographic, People, TIME, The Wall Street Journal, and Vogue, as well as dozens of local and regional outlets, including The Charlotte Observer, The Houston Chronicle, The Miami Herald, and more, all in the News app. News+ subscribers have also tuned in to millions of hours of professionally narrated audio stories, with some of the most-listened-to stories coming from New York Magazine, Sports Illustrated, Texas Monthly, The Los Angeles Times, and The New Yorker. apple supscriptions

Apple One is the easiest and best way to get Apple’s subscription services in one simple plan at the best value, including Apple Music, Apple TV+, Apple Arcade, Apple Fitness+, Apple News+, and iCloud+. apple supscriptions

Apple Books is where users read, listen, and discover books and audiobooks across a vast catalog of over 10 million titles. From the unputdownable fiction of Colleen Hoover to the candid memoirs of Jennette McCurdy and Matthew Perry, 2022 was filled with high-profile bestsellers for readers and listeners, and the launch of the Apple Books “Read More…” editorial collection spotlighted works of authors from traditionally underrepresented groups throughout the year. Last year also saw improvements to the reading experience that make Apple Books an even better platform for users to uncover the entertainment, connection, and reflection that books and audiobooks provide. Readers can look back at The Year in Books, and browse the most anticipated books for 2023.

Apple Maps has been rebuilt from the ground up with more accurate navigation, richer detail, and amazing features like Look Around and Natural Language Guidance. In 2022, the new map rolled out in 13 additional countries and territories around the world, including France, Germany, Israel, New Zealand, and Singapore. The three-dimensional city experience is also now available in Atlanta, Chicago, Miami, Montreal, Las Vegas, Seattle, Toronto, and Vancouver, allowing Maps users to explore even more cities in vivid detail. With iOS 16, Maps introduced multistop routing, as well as enhanced public transit updates, making it easy for riders to see how much their trip will cost, add transit cards to Wallet, see low balances, and replenish transit cards, all without leaving Maps. Users across the US can also now take advantage of detailed, turn-by-turn cycling directions for bike lanes and other bike-friendly routes. apple supscriptions

The 2022 holiday shopping season saw a record-breaking number of purchases made using Apple Pay globally. Last year, Apple enhanced users’ shopping experiences with Apple Pay Order Tracking, which helps users track the shipment of purchases made with Apple Pay with participating merchants. Apple Pay is now available to millions of merchants in nearly 70 countries and regions and works with more than 10,000 bank and network partners worldwide.

For businesses big and small, Apple introduced Tap to Pay on iPhone, empowering merchants across the US to seamlessly and securely accept Apple Pay, contactless credit and debit cards, and other digital wallets with only an iPhone — no additional hardware needed. Payment platforms such as Adyen, Square, and Stripe have already enabled Tap to Pay on iPhone for millions of app developers and merchants, with more payment platforms to come. apple supscriptions

For the second consecutive year, Apple Card and Goldman Sachs topped the charts in the Midsize Credit Card Issuer segment of the annual J.D. Power U.S. Credit Card Satisfaction Study. Apple Card’s popular Daily Cash rewards program expanded with the addition of Ace Hardware as a new 3 percent Bonus Daily Cash Merchant when users use Apple Card with Apple Pay, as well as the introduction of a new Daily Cash hub within users’ Apple Card account to help users easily view and track the lifetime Daily Cash they’ve received using Apple Card.

Apple expanded its Wallet offerings with the launch of driver’s licenses and state IDs in Wallet, which are currently available in Arizona, Colorado, and Maryland, with at least nine more states, planned to come. Users can also now share eligible keys in Wallet through their favorite messaging apps such as Messages, Mail, and more. In 2022, the use of NFC tickets in Wallet across the US and Canada nearly tripled year over year, with users tapping their iPhone or Apple Watch to enter events like Major League Soccer games in the US, and more great entertainment and professional sporting events around the world. apple supscriptions

A person uses Tap to Pay on iPhone to make a purchase from a merchant.

Apple made it even easier to send and receive Apple Cash by letting users do it right in Wallet, in addition to Messages. Apple Cash users can also see pending requests in Wallet to remind them to send an allowance, pay a roommate, or track requests they’ve sent.

iCloud keeps a user’s most important information — like photos, files, and apps — secure, up to date, and available across all of their Apple devices. It powers important features such as iCloud Photos, which lets users easily browse, search, and share photos and videos. iCloud Shared Photo Library, introduced in iOS 16, iPad OS 16, and macOS Ventura, enables families to share photos seamlessly using a separate iCloud library that up to six users can collaborate on, contribute to, and enjoy. In addition to these and other helpful features, iCloud leads the industry in using privacy-preserving security technologies, including two-factor authentication, which is utilized by over 95 percent of iCloud users, and Advanced Data Protection for iCloud, which uses end-to-end encryption to keep users’ data secure and under their control.

With iCloud+, customers can get additional storage for all their information, plus premium features including iCloud Private Relay, which protects a user’s privacy on the web; Hide My Email, which offers an easy way to create unique, random email addresses that forward to a personal inbox; custom email domains for iCloud Mail; and expanded support for HomeKit Secure Video recording.

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