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Cool Vendors in Mobile and Wireless Analytics – Gartner 2017

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Mobile device usage has become “business as usual” in most organizations.
Infrastructure and operations leaders responsible for mobile and endpoint strategies should review these four innovative companies for opportunities to ideate new services, improve productivity and optimize cost.

Every year, Gartner analysts select several up-and-coming companies in Mobile and Wireless Analytics for their Cool Vendor report. These companies must be innovative, impactful and intriguing.

The theme of this report is innovative companies that help organizations get a wealth of new data off the mobile devices to be analyzed. According to Gartner, applying these new types of analytics tools will maximize the value of mobility, and optimize the user experience and spend.

Key Findings
■ The use of mobile technology has become mainstream, and, as the level of innovation is
tapering off, it’s time to take advantage of new analytics tools to optimize mobile technology
usage.
■ The proliferation of sensors in mobile devices provides new opportunities to derive value
through analytics of both the physical and digital worlds in greater fidelity and higher granularity.
■ Analytics on data gathered from mobile devices can provide great insights about

For 2017, Gartner is featuring four Cool Vendors in mobile and wireless:

Anagog provides a platform that is able to analyze multiple sensor signals in mobile devices to
capture, analyze and understand real-time mobility status and location information of mobile
device users; identify consumer behavior and competitive trends; and enable proximity-based
marketing.
B2M Solutions monitors real-time performance of a mission-critical mobile device through an
on-device agent to help customers understand how devices are working and optimize
operations through monitoring KPIs and showing correlations.
Nyansa can determine application adoption trends, traffic usage, individual and systemic client
root cause incident identification and historic trends, as well as overall quality of experience by
user, site or location.

Saaswedos product monitors data consumption on mobile devices in real time through an on device
agent to help reduce telecom expenses and optimize roaming costs.

These four vendors can be divided into two types:
1. Vendors like Anagog that are more stand-alone in nature, and with advanced analytics and machine learning that can be applied to the data collected to gain insights that might not have been identified upfront.
2. Vendors like B2M, Nyansa and Saaswedo that collect data and analyzes/reports in a predetermined way to deliver a specific business outcome. They can act on their own, but typically benefit from being integrated with an enterprise mobile management (EMM) product that can enforce policy on the device in question.

Anagog

Why Cool: Anagog is cool because, through its offerings that are able to analyze multiple sensor signals in smartphones, it is able to capture, analyze and understand real-time mobility status and location information of smartphone users, identify consumer behavior and competitive trends. These sensors include Bluetooth, barometer, accelerometer, magnetometer, gyroscope, GPS, Wi-Fi and cellular reception. The claimed battery consumption is only 1% for a full day. Anagog products have the potential to turn real-life events and movements into contextual actions.

B2M Solutions

Why Cool: B2M’s Elemez monitors real-time performance of a mission-critical mobile device and its applications in, for example, sales force automation, field service, logistics or healthcare, through an on-device agent that goes way beyond traditional EMM/mobile device management (MDM). The cloud-based analytics help customers better understand how their devices are working and help them optimize their operations through monitoring KPIs and showing correlations.

Nyansa

Why Cool: Nyansa is cool because its product can determine application adoption trends, traffic usage, and individual and systemic client root cause incident identification in a corporate network. When looking at the historic trends, organizations can get insight into the overall quality of experience by user, site or location. Nyansa measures and analyzes application use and health of SaaS, custom, video and unified communications (UC) applications on a per-user basis.

Saaswedo
Why Cool: Datalert by Saaswedo monitors data consumption on mobile devices in real time through an on-device agent. The cloud-based part of Datalert analyzes consumption compared to the data plan the device is on and through, integration with EMM or MDM products, it can enforce policy in real time to manage data consumption/cost.

Saaswedo has a heritage as a telecom expense management (TEM) company and still has a product in that space. The problem with TEM is that you find out your consumption after the fact, when the invoice has arrived. The advantage with the Datalert product is that it monitors consumption in real time on the device. When the product is used in “freemium” stand-alone mode, it’ll just compare to manually entered limits. When used in enterprise mode, it connects to the cloud-based service — where the enterprise has provided information in the portal about tariff plans from mobile operators — and assign policy to different user groups and geographic areas. Based on the policy, different actions can be triggered when the device reaches the predefined thresholds.

 

 

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