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Today, thanks to breakthroughs in technology and high-speed internet, travellers can book their own flights and hotels online, choose to stay in a stranger’s house, and rather than enter that unfamiliar restaurant with trepidation, search online reviews on their mobile while connected to the hotel Wi-Fi. alertify

Technology within the travel and tourism industry has had a major impact on improving the business communication process. Technology allows you to stay connected with the world while you are travelling. Working from a distant
location is an option if you are unable to take time off work.  You can also communicate with loved ones. It makes travelling to foreign land safer as people will know where you are.
Technological advances have changed the way we travel, and these new developments promise an even more interactive and exciting experience.
Do you want to know what it has in store for us in the not-too-distant future? Follow Alertify to find out  – all the most relevant travel tech news.

What (else) Alertify can do for you?

Telecom Expense Management

taking control over your company’s complete telecom lifecycle

Roaming as Service

focus on roaming services only; finding the best possible solutions for your roaming needs


Contact: info@alertify.eu


Sandra Dragosavac, editor-in-chief

Faculty of Hotel Management and Tourism
Worked at several telecoms

8 most important tech solutions for the tourism industry Alertify follows

1. Roaming

By abolishing roaming charges in the 
European Union with the so-called "Roam 
Like At Home" regulation, over 75% of 
tourists (EU citizens) are changing 
their digital habits, which is already
 drastically affecting hotels, apartment
 renters and restaurant owners.

The availability of mobile Internet 
enables tourists to indulge in the 
familiar habits of googling tourist 
attractions and searching them on 
TripAdvisor and Foursquare. The habits 
of planning the whole trip ahead are 
becoming old and outdated. Roaming 
restrictions have up until recently '<
condemned' us to plan ahead either 
in our Airbnb apartment or in a cafe 
that had fast and free wireless internet.

Walk-in guests, i.e. tourists wishing to
 get accommodation without booking it 
ahead, have always been important. 
By abolishing roaming charges, these 
tourists will no longer wonder whether
 a certain hotel or accommodation is 
good or not, but will instead use the 
services like Booking, Airbnb and Hotel
Tonight to book accommodation - on the
 go. A similar situation is with 
restaurants where guests standing in 
front of the restaurant will first 
check it out on TripAdvisor. Before,
 people would choose a restaurant based
 on its atmosphere or the number of 
guests eating there, but nowadays you 
don't have to guess - you only need to
 open a mobile app and read the reviews.
 It's easier to call Uber (boat) if you
 have access to the Internet!
2. Mobile Technology

This is undoubtedly the main character 
in the new ways of travel. The mobile
 phone has become our tour guide, travel
 agency, best restaurant locator, map, 
and more. It's by our side during the 
entire purchase journey. In fact, 
according to TripAdvisor, 45% of users 
use their smartphone for everything 
having to do with their vacations.

This is why there’s a need to adapt 
corporate services and communications 
to these devices.

3. Augmented Reality

Augmented reality (AR) or virtual 
reality (VR) has also entered the travel
 world, and the truth is that it’s a 
trend due to all the possibilities it 
can offer. More and more companies use 
it to show users a cabin on a cruise 
ship or transport them, for a few 
seconds, to the Great Wall of China.

Today, it’s possible to “teleport” 
ourselves to the most remote corners 
of the globe without getting off the 
couch. That’s what you can get using 
Everest’s EVEREST VR app, which lets
 you see the top of the world without 
having to climb to the top. Or, if you
 would prefer, you can cross the Grand 
Canyon in a kayak enjoying the 
landmark’s sights and sounds.
4. Internet of Things (IoT)

The Internet of Things (IoT) promises 
to bring significant updates to the 
tourism industry. They include 
integrating sensors connected to the 
Internet inside items like cars, 
suitcases, buildings, and more.

In fact, Spain’s Hotel Technology 
Institute (Instituto Tecnológico Hotelero,
 or ITH) affirmed that the Internet of 
Things “is going to be the major 
transformative factor in the
 personalization of the customer 
experience over the next few years.”
5. Virtual Assistants

We’re all familiar with Siri and Alexa, 
the virtual assistants that meet all our
 needs: what’s the weather like today in
 my city, turn the radio on, open my 
email, and more.

Hotels are now starting to enlist this 
“help” thanks to the arrival of virtual
 assistants that are specifically
 designed for this environment. IBM 
recently launched Watson Assistant, an 
AI-powered virtual assistant that creates
 an interactive and personalized 
experience for consumers.

This is the open technology that firms 
can employ and adapt to their needs. 
This way, the virtual assistant won't 
be called Watson but instead, have the 
name that the hotel chooses.
6. Big Data

There has been a lot of recent talk 
about Big Data, but they have yet to 
show all the opportunities it offers 
for the travel industry. Nonetheless, 
many industry players are already using

The Meliá hotel chain uses information 
about their guests to figure out what is
 the best target for marketing campaigns.
 Primarily, they examine their database
 to look at the amount spent, the reason
 for the trip, and the country of origin
 and cross-checks this information with
 public data from government sources to
 develop the most appropriate customer 
profile and achieve a higher success 
rate. This way, they make a better 
segmentation for their campaigns to 
increase their efficacy and optimize 
the investment required for these 
7. Blockchain

Blockchain is a technology poised to
 transform the world as we know it. 
Although it’s mainly associated with 
finance, it also appears that it can 
impact travel.

While there has not been that much 
experimentation with it, it is possible
 that it will be useful in identifying 
passengers at the airport, guaranteeing
 transparency in tourists' opinions, and
 easy and secure payments.
8. 5G

Travel technology becomes all the more
 powerful with the help of 5G networks.
 They promise much faster loading and 
downloading speeds, wider coverage, and
 more stable connections. Beyond 
downloading content 20 times faster than
 before, 5G allows us to develop and 
deploy technology that 4G limited us. 
That means the connection between smart 
devices will be more efficient and we’ll
 be able to start to truly enjoy the
 Internet of Things (IoT).

Immersive tourism, where technology 
turns travelers into the experience’s
 protagonist, will be a reality. Plus, 
augmented reality (AR) or 360° video 
will be more ubiquitous and accessible.
Technology and Travel are the perfect combinations. Therefore Alertify.