Alaska Airlines Is Giving Free Priority Boarding to Passengers with Starbucks’ Red Holiday Cups

Alaska Airlines is kicking off the holiday season with a pretty sweet deal: all passengers traveling with a Starbucks holiday cup will get priority boarding from Nov. 7-10.

If you’re traveling this weekend, Alaska Airlines  is giving Free Priority Boarding, we hope you have a nice trip––and a nice sip!

Starbucks holiday cup-holders––anyone who purchases a Starbucks drink served in a holiday cup––will get to be in the “espresso” lane, following group B. Just be sure to listen closely to your gate agent’s announcements.


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Even if passengers finish their beverage while waiting to board, the holiday cup (including reusable ones) will still get them Alaska Airlines Free Priority Boarding. However, it won’t let them skip the line entirely; first-class passengers and those with frequent flyer status will still board first.

And if sipping a Starbucks Peppermint Mocha — or any drink in one of the coffee giant’s iconic holiday cups —  while boarding early isn’t enough of a treat, Alaska Airlines also announced that some lucky travelers on select flights might find some more Starbucks goodies on their seats.


Alaska Airlines Free Priority Boarding FAQ

Q: Who is eligible for priority boarding? Only Mileage Plan members? First Class?

ANYONE with a Starbucks holiday cup on flights served by Alaska Airlines can board early, following group B. *Any guests with First Class tickets or airline status will board first in their typical fashion.

Q: What Starbucks cup/drink qualifies to get early boarding?

It can be any Starbucks beverage (hot or cold) in any Starbucks holiday cup, including reusable holiday cups.

Q: Does my Starbucks cup need to have a Starbucks drink in it?

No, if you’ve already finished your beverage, your cup will still get you priority boarding.

Q: What time do I have to arrive to get early boarding?

The boarding process begins 40 minutes before departure.

Q: How will I know if it’s happening on my flight?

All Alaska Airlines flights from Nov. 7 – Nov. 10 will offer priority boarding with any Starbucks holiday cup. Please listen for the boarding announcements for further instructions.

Q: Where/when is the holiday cup magic happening?

All airports that serve Alaska Airlines flights from Nov. 7 – Nov. 10.

Q: What if my airport Starbucks is not giving away holiday cups?

Select airport Starbucks including: SFO, ATL and MSP are piloting compostable cups, so they will not have holiday cups available at these locations. HOWEVER, beverages at these airports will be served with holiday cup sleeves, which, along with the regular cup, are eligible for priority boarding (yay!).

Q: What if I’m already eligible for early boarding? Do I get something else?

Unfortunately, no, but you have Starbucks and early boarding, so that’s a win!

Q: Why is Alaska partnering with Starbucks?

Starbucks and Alaska Airlines have been proud partners for years. We’re thrilled to help spread holiday joy with our guests traveling between Nov. 7 – Nov. 10.

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