Customers prefer to connect with an actual person, not an automated one, when they call the customer service department of a business or medical organization, according to new research from Clutch, a leading B2B ratings and reviews firm.
Nearly a quarter of people surveyed (21%) said interaction with a ‘real,’ as opposed to a robotic, person is their top priority when they call customer service. Friendliness and clarity of speech are next when it comes to high-priority characteristics that customer service callers appreciate.
The findings suggest that businesses should consider what is important to customers when evaluating their voice services provider options. Clutch’s voice services guide offers key definitions, expert interviews, and tips on choosing a call center, answering service, or virtual receptionist.
Experts agree that the most successful voice services providers handle calls with professional ease and cultivate strong relationships with clients.
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“We have a seamless transition between our clients and the services we provide for them,” said Sebastian Tickle, Vice President of Operations at itelbpo smart solutions, a nearshore outsourcing company. “We provide dedicated staffing and management.”
Clutch recommends the following when finding the best voice services provider for your business:
- Determine how much time your employees spend answering the phone
- Decide how far away your voice services provider should be located
- Ask for a trial run to see how various providers perform
Onshore, Nearshore, and Offshore Voice Service Providers Deliver Distinct Value
The pros and cons of an answering service depend on its location in relation to its clients.
Onshore services located in the same country as your business typically cost more. Nearshore services located in neighboring countries typically have variable costs. Offshore services are located anywhere else and usually cost the least.
Despite common stereotypes, nearshore and offshore voice services often offer high value and a talented workforce.
“There’s a lot of quality labor, including good English speakers who understand American culture, in El Salvador,” said Moises Hasbun, CEO of Easybee, an answering service located in El Salvador.
“There are architects [in El Salvador] who prefer working in a call center because it pays better. Here, people see voice services as a solid income. A call center job typically pays two to three times the minimum wage in El Salvador,” Hasbun added.
Clutch’s research includes a printable checklist to help businesses define their priorities when selecting a call center, answering service, or virtual receptionist.