As technology enthusiasts, we’re constantly seeking the next big leap in innovation, aren’t we? Xiaomi, a global leader in smart device manufacturing, has set its sights on revolutionizing the mobile internet experience. Their latest initiative, “Grow with Xiaomi,” is more than a strategy—it’s a vision for fostering partnerships and creating a thriving ecosystem for apps, content, and monetization services.

Here’s everything you need to know about Xiaomi’s ambitious plan to redefine connectivity.

A Glimpse into Xiaomi’s Strategy

What Is “Grow with Xiaomi”?

“Grow with Xiaomi” was unveiled at the Xiaomi Internet Partner Conference (MIPC) in Singapore. The initiative aims to enhance collaboration with global developers, offering tools and platforms that optimize app distribution, content delivery, and user engagement. Xiaomi envisions a seamless digital experience powered by its core strengths as a smartphone manufacturer.

Key Pillars of the Xiaomi Ecosystem

1. App and Game Distribution

Xiaomi’s official app store, GetApps, has become a gateway for developers to tap into a vast audience. With over 260 million monthly active users across 60 markets, GetApps offers features like:

• AI-Powered Recommendations: Personalized suggestions for users.
• Short Video Support: Enhancing app visibility.
• Global IAP Joint Operation: Helping developers achieve faster revenue growth with minimal acquisition costs.

The Voyage Project

The Voyage Project supports high-potential apps and games, guaranteeing over 10 million downloads per selected title. It’s a golden ticket for developers looking to scale globally.

2. Content Delivery Across Devices

Xiaomi’s content ecosystem spans multiple platforms, offering users a rich multimedia experience:

• Lock Screen Posters and Mi Video: Engaging visuals at every interaction.
• -1 Screen and Browser Content: Personalized, easy-to-access updates.
• H5 Games: Lightweight games for casual gamers.

Instant Web

Xiaomi’s proprietary framework, Instant Web, accelerates loading speeds by 8x, ensuring near-instantaneous access to web content. It’s a game-changer for user satisfaction.

Xiaomi also excels in digital marketing through its OEM native ad experience and AI-powered platform. Using OS-level data, intelligent algorithms, and a wide range of touchpoints, developers can execute highly effective user acquisition campaigns on Xiaomi’s platform. These unique capabilities helped secure Xiaomi’s No. 3 ranking in the 2024 AppsFlyer Power Ranking for Android Non-Gaming.

3. Monetization Services

Monetization is a cornerstone of Xiaomi’s ecosystem. Leveraging its on-device capabilities, Xiaomi offers:

• The Columbus Monetization Platform: Features real-time bidding, diverse budget options, and flexible integrations.
• Smartphone OEM Solutions: Built-in advantages for advertisers to maximize ROI.

AI-Driven User Growth

Using AI, Xiaomi helps partners optimize user acquisition strategies, ensuring sustainable and impactful results.

The Numbers Speak Volumes

Xiaomi’s internet services revenue hit RMB 7.4 billion in Q2 2023, with a staggering 74.1% gross profit margin. Overseas growth surged by 19.7%, accounting for 26.8% of total revenue. These figures underscore the company’s success in blending innovation with profitability.

Why Developers Should Join Xiaomi’s Ecosystem

1. Expansive Reach

With a global footprint in over 60 countries, Xiaomi offers unparalleled access to a diverse audience.

2. Cutting-Edge Technology

From AI integration to ultra-fast web frameworks, Xiaomi equips developers with the tools needed to succeed.

3. Collaborative Growth

Xiaomi’s commitment to shared success ensures mutual benefits for partners and the ecosystem.

Looking Ahead: Xiaomi’s Vision

As the Grow with Xiaomi initiative gains momentum, the company is doubling down on its core mission—empowering partners to thrive in a connected world. By fostering collaboration, embracing AI, and investing in innovation, Xiaomi is setting the stage for a transformative digital era.

“Through our core system capabilities, we remain committed to building a sustainable open ecosystem for apps, services, and content that delivers optimized user experiences and efficient user acquisition, while offering partners competitive monetization opportunities,” said Mr. Qiang Song, “Staying true to our user-centric vision and ‘Grow with Xiaomi’ strategy, we will continue to create value and explore boundless possibilities for our users and partners.”

Xiaomi’s overseas internet business continues to show strong momentum. According to Xiaomi Corporation’s Q3 2024 quarterly results, revenue from Xiaomi’s internet services reached a record high of RMB 8.5 billion, with a gross profit margin of 77.5%. Notably, overseas internet revenue grew by 18.3% year-over-year to RMB 2.7 billion, also reaching a historical high, accounting for 32.5% of the total internet services revenue.

Enjoyed this? Let your friends know!