Millennials and Gen Z are leading a shift toward more meaningful, authentic travel. Unlike previous generations, they crave real connections, off-the-grid experiences, and places that tell a story — not just look good on a postcard. Whether it’s hiking through Kyrgyzstan’s mountains or wandering the ancient streets of Uzbekistan, these digital-native, experience-driven travellers are putting purpose over popularity when picking their next destination.

New generations are increasingly embracing off-the-beaten-path escapes, with rising interest in far-flung destinations like Uzbekistan, Namibia, Jordan, and Kyrgyzstan, according to new research. travel for millennials and Gen Z

The poll, which canvassed 4,600 solo travellers across Europe, compiled by group travel specialists WeRoad reveals a growing appetite for authentic, transformative experiences.

More than 40% of respondents said exploring lesser-known places made their travels feel ‘more meaningful’ while a third simply wanted to discover somewhere new.

And it’s not just about escaping the tourist trail — one in five admitted they chose their destination based on one thing: fewer crowds.

The research also showed that nearly half of those surveyed said they’d made a lifelong friend, while 34% credited their trip with levelling up their Instagram game.

Others scored flight upgrades, found romance, or even called the experience ‘better than therapy’.

Uzbekistan: The Silk Road’s Best-Kept Secret

Uzbekistan is fast emerging as a solo travel gem, especially for those craving culture, history, and affordable adventures. Cities like Samarkand, Bukhara, and Khiva are packed with ancient architecture, colorful bazaars, and Silk Road stories — perfect for Insta moments and deep travel vibes. Public transport is cheap and efficient, and daily expenses, including food and guesthouses, can be as low as €25–€40. English isn’t widely spoken, but locals are friendly and curious, making every encounter feel authentic and meaningful.

Namibia: Wild, Wide, and Wonderfully Off-Grid

Namibia offers raw landscapes that feel like another planet — ideal for solo travellers seeking solitude and soul-stirring experiences. From the red dunes of Sossusvlei to the wildlife-rich Etosha National Park, there’s adventure at every turn. It’s also one of Africa’s safest and easiest countries to self-drive, giving you freedom without the crowds. While not ultra-budget, backpacker-friendly lodges and camping options keep daily costs between €50 and €80. For many, it’s a once-in-a-lifetime destination that delivers both thrills and serenity.

Jordan: Ancient Wonders and Warm Hospitality

Jordan blends jaw-dropping sights with a welcoming vibe that makes solo travel feel easy and enriching. Petra, the Dead Sea, and Wadi Rum top most itineraries, but the real magic is in the people and slow desert sunsets. The country is compact, with well-organized tours and hostels that cater to backpackers. Expect to spend around €40–€70 per day, depending on your travel style. Whether you’re floating in saltwater or hiking through canyons, Jordan offers a perfect mix of culture, adventure, and connection.

Kyrgyzstan: Mountain Trails and Nomadic Culture

For nature-loving, off-grid explorers, Kyrgyzstan is a dream. With 90% of its land covered in mountains, the country is built for trekking, horseback riding, and yurts under the stars. Lake Issyk-Kul and the Alay Mountains are highlights, while community-run guesthouses give solo travellers a taste of nomadic hospitality. It’s incredibly affordable — you can get by on €20–€35 a day, including meals and transport. The vibe is peaceful, the scenery is epic, and the experience is one few others can say they’ve had.

And whether it’s chasing sunsets in Jordan or sharing laughs around a fire in Kyrgyzstan, solo travel is helping young Brits feel more connected — not just to the world, but to themselves.