As part of the investment deal, Maersk has also committed to expanding its fleet of smart containers with up to 50,000 Traxens devices, equivalent in size to previous orders received by Traxens from MSC and CMA CGM.

Ingrid Uppelschoten Snelderwaard, Vice President, Head of Equipment, A.P. Moller – Maersk, said: “Creating visibility into the condition and location of containerized cargo is bringing Maersk’s strategy to offer digital end-to-end solutions to life. Having pioneered IoT technology in our reefer fleet, we are excited to join Traxens and collaborate on the huge potential within connected containers. With this investment, we look forward to working with key industry players to advance a leading solution within connected products and technologies for high-value cargo while ensuring customer choice through interoperability and open standards.”

Jacques Delort, General Manager of Traxens, added: “We are delighted to welcome Maersk among our backers alongside CMA CGM and MSC. Having three of the world’s largest shipping companies now supporting us, will help accelerate our international development and contribute to our solution becoming a global market standard for the entire supply chain.”

Traxens’ solution addresses key challenges in the shipping industry faced by both vessel owners and cargo owners. With the powerful combination of telematics and smart data processing, vessel owners can control costs and develop more agile business problem-solving, while cargo owners can easily keep track of their containers, bringing improved business processes and decision-making capabilities.

Reduced operational costs, improved supply chain efficiency, enhanced security and the opportunity to extend offerings to customers are among the key benefits gained through Traxens’ smart solutions. The whole shipping ecosystem, including ports, freight forwarders, insurance, and financial institutions, can also benefit from the value-added data gathered by Traxens’ cutting-edge technology.