France retained its pole position as the world’s most popular tourist destination in 2024, according to the World Tourism and Travel Council (WTTC). The country welcomed 94.1 million international visitors in 2024, a slight increase from the 93.1 million arrivals in 2023.

This is a testament to France’s enduring appeal to tourists from all over the world, who are drawn to its rich history, culture, cuisine, and natural beauty.

Some of the factors that contribute to France’s popularity as a tourist destination include:

• Its diverse attractions: France has something to offer everyone, from the iconic landmarks of Paris to the stunning beaches of the Côte d’Azur, the medieval villages of the Loire Valley, and the snow-capped peaks of the Alps.
• Its warm and welcoming people: The French are known for their hospitality and their love of sharing their culture with visitors.
• Its excellent infrastructure: France has a well-developed transportation system, including a high-speed rail network and an extensive network of airports.
• Its affordability: France is a relatively affordable destination compared to some other European countries.

The WTTC expects France’s tourism sector to continue to grow in 2025, with arrivals expected to reach 100 million. This growth is being driven by several factors, including the country’s strong economic performance, the increasing popularity of long-haul travel, and the growing demand for sustainable tourism.

Here are some specific examples of how France is attracting more tourists: most popular tourist destination

• The Paris 2024 Olympic Games: The Olympics are expected to bring a surge of visitors to the country, as people come to see the world-class athletes compete and experience the city’s festive atmosphere.
• The development of new tourism products: France is constantly innovating and developing new tourism products to attract visitors, such as culinary tours, wine-tasting experiences, and eco-tourism excursions.
• The promotion of sustainable tourism: France is committed to promoting sustainable tourism practices, which are becoming increasingly important to tourists.

As France continues to invest in its tourism industry, it is well-positioned to remain the world’s most popular tourist destination for many years to come.