3 Denmark opens eSIM preorders for iPad Pro 11.0, iPad Pro 12.9 3rd gen. and the new iPad Air 10.5 and iPad mini 7.9 5th gen. The telecom company, which was also the first supplier in Denmark to offer eSIM to the iPhone and Apple Watch, thus strengthens its position as the front runner of eSIM technology, which in the future will make the physical SIM card redundant.

It started with an Apple Watch, where a built-in mobile connection from 3 made it possible to be online, receive calls and text messages when you were away from your phone. Later, eSIM came to iPhone, which meant that one could have a work phone and private phone in one device, and now the trip has come to revolutionize the iPad.

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“It is a great pleasure once again to be the first to give Danes the opportunity to use eSIM – this time on the latest iPads. There is no doubt that in the long term we will move completely away from the physical SIM card. It is important for us that we can offer our customers the latest technology, and therefore it is crucial that we follow the development, ”says David Elsass, who is the director of the private market at 3.

eSIM for the digital first-movers

3 launched as the first telecommunications company in Denmark Apple Watch Series 3 with eSIM in May last year, and in December, eSIM followed for iPhone Xs, Xs Max and Xr. Since the launch in December, nearly 8% of the company’s customers with these phones have used an eSIM to activate them on 3’s networks, and that is good thing, 3.

“Our customers are known as first-movers in the digital world, and now we can see that this also applies to eSIM. A large part of our customers who have activated eSIM on iPhone use the Dual SIM feature so they don’t have to run around with two phones. It is user-friendly that you can really feel in everyday life, ”says David Elsass.

One of the benefits of eSIM is that, in the future, one will completely get rid of the physical SIM card, and that the design of future smartphones and tablets will be thinner and allow for more powerful components.